Sep 1, 2025
We conducted a one-night, two-day FAM tour targeting overseas influencers and travel agencies.
Starting this year, we have begun participating in the "Ibaraki Next Tourism Promotion Project" as an advisor for sake brewery tourism, and as part of this project, we conducted a 2-day/1-night FAM tour for overseas influencers and travel agencies.
The program includes unique local experiences such as visiting Tsukuba Shrine, enjoying the spectacular views from the ropeway, and having a sushi and sake pairing lunch at Inaba Brewery.
The tasting at the historic brewery, buffet featuring local ingredients at the accommodation, and socializing in the infinity open-air bath created unforgettable memories for the participants.
On the second day, in addition to brewery tours at Raifuku Sake Brewery and Meiri Sake Brewery, participants enjoyed viewing Kasama ware pottery and having lunch at a market. These experiences offered a multifaceted introduction to Ibaraki's culture and food, with participants giving high praise, saying they "felt the diversity of the region."
Based on this feedback, we will further refine this experience for future customers looking for authentic excursions like this.
