Ibaraki Prefecture 2025
We conducted a 2-day/1-night FAM tour targeting overseas influencers and travel agencies.
This year, we participated in the "Ibaraki Next Tourism Promotion Project" as an advisor for sake brewery tourism. As part of this project, we conducted a 2-day/1-night FAM tour for overseas influencers and travel agencies.
The program included unique local experiences such as visiting Tsukuba Shrine, enjoying the spectacular views from the ropeway, and a sushi and sake pairing lunch at Inaba Sake Brewery.
Inaba Sake Brewery
1485 Numata, Tsukuba City, Ibaraki Prefecture 300-4353
The tasting at the historic old brewery, the buffet featuring local ingredients at the accommodation, and the socializing in the infinity open-air bath created unforgettable memories for the participants.
On the second day, in addition to brewery tours at Raifuku Sake Brewery and Meiri Sake Brewery, we were able to introduce Ibaraki's culture and food from multiple perspectives, including viewing Kasama ware pottery and having lunch at a market. Participants gave high praise, saying they "felt the diversity of the region."
Raifuku Sake Brewery
1626 Murata, Chikusei City, Ibaraki Prefecture 300-4546
Meiri Shurui
338 Moto-Yoshida-cho, Mito City, Ibaraki Prefecture 310-0836
Based on this feedback, we will further refine our tours so that guests continue to enjoy these kinds of authentic experiences.
